No matter who you are or who you’re shopping for, Amazon Fashion has a gift guide on it’s site to help you purchase the perfect gift for a loved
one over the holiday season…

Gift Guides For All

These tongue-in-cheek short films brought to life four of the gift guide names (The Jewellery Lover, The Picky Mother-In-Law, The Yoga Nut, and Fitness Fanatic) by showing them revelling in their
Amazon Fashion curated world of gifts.

The campaign was amplified by top influencer talent @iconaccidental @melissawoodhealth @glamazondiaries @charleeatkins who collaborated to personify each of the gift guide characters.

The films were featured across Amazon Fashion and influencer social channels and supported by a suite of meme inspired GIFs.

Since the campaigns launch it has driven a total of 439,733 in-feed reach and 565,855 impressions across Amazon Fashion and Influencer accounts, with Lyn Slater's In-Feed post being the 4th most engaged post on Amazon Fashion's Instagram account ever posted.