Guardian Labs

Introducing the creative possibilities of Guardian Labs
to media buyers and brands.

Open Your World To
Open Ideas

A philosophy brought to life as a website-world that illustrates
the Guardians collaborative approach to working with brands.
Created in partnership with renowned illustrator Richard Hogg.

The site enables prospective partners to see what is possible in working with
Guardian Labs through case studies, insight into The Guardians
progressive readership and platform innovations.

Beyond the site, the Open Ideas creative was used across communications
to succeeded in building upon key content partnerships with EE, HP, Zurich
and Lloyds TSB while also providing further scope to showcase many
more ground-breaking partnerships in future.