Guinness Africa
Making Guinness Foreign Extra Stout the beer of the
football watching occasion
Everything Is Possible
A campaign paralleling the viscerality of football with Guinness’s iconic liquid to evoke a feeling of possibility and wonder; the feeling that everything is possible
By creating a relationship between the excitement of football and the liveliness of Guinness the campaign tapped into and pulled on fan’s emotions. The campaign was executed across a variety of print and digital formats across Africa
