Guinness Africa
Creating a powerful sponsorship initiative across Africa to empower female athletes
Her Home Advantage
Women across Africa face cultural barriers to fulfilling their potential. Often the biggest barrier starts at home, with expectations that are placed on them. The Her Home Advantage initiative drives change through its sponsorship of female athletes, fundraising through limited edition bottles and conversation sparked through social and video content
Through the impact of the initiative Cameroon football association has mandated equal pay for male and female players and aired the first live televised woman’s game in a national stadium. Guinness has maintained its cultural relevancy as a brand standing for progress and equality
