Ladbrokes
Taking a punt on Ladbrokes’s Facebook page
to garner more ‘likes’
The Lad’s
Weekender Generator
A Facebook game giving players the chance to generate
and win their ultimate weekend away with their mates.
Free to play, players had to like Ladbrokes’
Facebook page to play
Players were encouraged to keep spinning until they span their dream weekend with their mates. Submitting a weekend tagged the three Facebook friends in the slots, creating a viral aspect to the game
During the initial campaign, an additional 77,000 people ‘liked’ the Ladbrokes Facebook page and it has spawned a number of follow-ups
