Launching new skincare regimen ‘Recharge’ to the on-the-go millennial
Unplug + Recharge
A campaign calling out for millenials to take time out and future-proof their skin against daily stressors such as screen time, stress and lack of sleep through using Rodan + Fields Recharge
Executed as fun and relatable digital and social assets that educate on application and benefits. Created in partnership with millennial influencer talent @aiyanaalewis, @pageruth, @owenscarlett and @angelmydarling