Guardian Labs
Introducing the creative possibilities of Guardian Labs to media buyers and brands
Open Your World
To Open Ideas
An idea brought to life as a website world that illustrates
the Guardians collaborative approach to working with brands.
Created in partnership with renowned illustrator Richard Hogg
The site enables prospective partners to see what is possible
in working with Guardian Labs through case studies, insight into
The Guardians progressive readership and platform innovations
Beyond the site, the Open Ideas creative was used across communications to
build upon key content partnerships with EE, HP, Zurich and Lloyds TSB while
also providing scope to create more ground-breaking
partnerships in the future
